Yanxi Feng portfolio

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Hippo Ad

Fall 2022

My Role

Inspiration

Co-founder and UX/UI Designer - Led the design and development of the Hippo Ad portal and user interface, while also managing research and installation processes.

During my sophomore year at the University of Washington, I noticed my apartment manager constantly struggling to put up and take down paper posters to communicate with residents. These outdated methods were inefficient and often overlooked by residents. This sparked the idea to create a digital solution that not only simplifies communication for apartment managers but also provides engaging and timely updates for residents while offering a platform for local businesses to connect with their community.

Project Goal

To enhance communication in apartment complexes by implementing digital screens that streamline announcements for managers, engage residents, and provide an advertising platform for local businesses.

Screen

Current Situation

Before graduation, Hippo Ad operated in 16 apartment buildings, providing enhanced communication services through our digital screens. We successfully collaborated with local restaurants, markets, events, and student clubs, running approximately 50 advertisements in total.

After graduating from the University of Washington, my partner and I decided to sell Hippo Ad to Bulletin.io, a larger Chicago-based company operating in the same industry.

Portal Sign in Page

Choose Announcement Template to Design

Portal Home Page

Commercial website

Portal

Link

Research Process

Summary Research

What is the relationship of the three groups in communication problem?

Apt. Manager

Business Owners

Residents

Apartment managers inform residents about announcements like events and updates through posters, emails, or apps.

Business owners advertise to residents to attract them to their businesses using posters, flyers, or digital ads in the apartment.

Residents want to receive important announcements from managers and stay informed about local activities and discounts offered by businesses.

Business owners work with apartment managers to put up ads or organize events. In return, businesses offer discounts or activities that benefit residents.